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Marketers Shifting Ad Spend Mix to Digital Media
The data also shows that 2 in 3 have moved at least 30% of their budgets from traditional to digital, while just 4% have not changed their spending mix. These findings align closely with March 2012...
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Search Retargeting Adoption To Accelerate Among Brands And Agencies
The introduction of search retargeting represented a major leap forward for direct response and brand marketers who were thirsty for new audience acquisition and engagement solutions that performed...
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A digital marketing wake up call for marketers and their agencies
The report polled 1,000 marketing professionals about beliefs and attitudes towards digital marketing, and showed that only one in three think their companies are highly proficient in digital...
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New Data: Retargeting Industry Facing New Challenges as Growth Continues
The best news of all for the industry: The survey found that retargeting budgets are continuing to grow and gradually becoming a larger portion of the money spent on online advertising. The survey...
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